Responsibilities:Strategic Leadership: Develop and execute a strategic marketing plan that aligns with the companys objectives, focusing on digital and traditional channels to enhance brand visibility and market penetration.Brand Management: Oversee all aspects of brand management, including positioning, voice, and visual identity, ensuring a cohesive and compelling brand presence across all platforms.Digital Marketing Excellence: Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and display advertising campaigns, to drive traffic and engagement.Content Creation & Management: Direct the creation of engaging marketing content across various channels, ensuring content is on-brand, diverse, and effectively targets our key demographics.Analytics & Reporting: Utilize analytics to track campaign performance, interpret data, and make data-driven decisions to optimize marketing strategies and demonstrate ROI.Budget Management: Develop and manage the marketing budget, ensuring all marketing activities are cost-effective and deliver a high return on investment.Partnership & Relationship Building: Cultivate and manage relationships with external agencies, partners, and vendors to support marketing objectives. Expand and coordinate with channel partners for enhanced sales opportunities.Market Research & Insights: Conduct market research to identify trends, competitor strategies, and customer insights to inform marketing strategiesTeam Leadership & Development: Lead, mentor, and develop the marketing team, fostering a culture of excellence, collaboration, and continuous improvement.Requirements/Qualifications:Bachelor's degree in Marketing, Communications, Business Administration, or related field.At least 5 years of marketing experience, with a proven track record in a leadership role, preferably in real estate or a related luxury sector.Comprehensive understanding of the real estate market, investment and luxury consumer behavior in Ghana.Expertise in digital marketing, including SEO/SEM, social media, email marketing, and web analytics.Strong analytical skills, with the ability to interpret data, identify trends, and make informed strategic decisions.Exceptional communication and interpersonal skills, capable of fostering strong relationships both internally and externally.Creative thinker with a passion for innovative marketing strategies that challenge the status quo.Proficiency in marketing automation and CRM tools.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Skills Needed for This Role:Leadership and team managementStrategic thinking and planningDigital marketing and SEO/SEM expertiseContent creation and storytellingBudget management and ROI analysisStrong analytical and problem-solving abilitiesExcellent verbal and written communication5+ Years of ExperienceLocation:AccraEmployment Type:Full TimeSalary Range:Attractive
